Why Twitter is like Commercial Radio

Hungerford Freemasons

When people first attempt to explain Twitter to the uninitiated, they use the analogy of text messaging but that leads to misunderstandings. The analogy is based on the fact that both SMS text messaging and tweets are limited to roughly the same number of characters and that Twitter was originally designed to allow tweets to be submitted by SMS. Using this analogy leads new users to assume that you can tweet people in the same way as they might text their family members.

Twitter is actually a lot closer to running a commercial radio station than text messaging. Bear with me and I will explain.

Tweeting is a broadcast medium

imageYou put your tweets out there and hope somebody will listen to/read them. You can use Direct Messages (DM) but most people only use this to exchange email addresses before moving the private conversation to email.

To target a particular…

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