I have only been a Freemason for a short while (8 years), yes that is very short in Freemasonry!! When I joined there was very little use of Social Media in the organisation. I can remember mentioning Facebook, Twitter etc at a committee meeting of my Lodge, it received a very frosty reception from the members. When I mentioned us designing a website it was even more frosty!! After a very long discussion and many words of advice such as “be careful, watch what you say, do your homework and make sure you don’t get in trouble!” I was given the go ahead to start up the various pages. I did and then helped the other (older) members of the lodge to start their own personal pages. They now use it more than me!!
I posted quite a bit of Masonic information and details about what I had been up to in the hope that it would show non Masons what we are about. I developed this blog for people to read, hopefully some may find it interesting.
So what do I think about Social Media, well obviously I think it is a good idea as I am now the Provincial Social Media Officer for Berkshire. It is a good tool and can be beneficial for Provinces and Lodges but it must be used well. UGLE recently sent out guidance on its use, it is very important to read this fully before you start posting anything related to Freemasonry. To be honest most of the advice is common sense. As a Lodge using Facebook and Twitter is a great way to publicise your events and work. Facebook is great for detailed information, photos and events. Twitter is great for short information bursts, I have been surprised at the number of Lodges and obviously Provinces that are on there. For fast up to date information Twitter is perfect, you can see lots of information in a short period of time. My advice for all Lodges would be to start off with Facebook and Twitter. Twitter spreads information very quickly. If you think about the enough is enough campaign, UGLE could not have spread the word faster using any other means than social media. The #EnoughisEnough hashtag went “viral”.
Now there are those who think we shouldn’t be so public and we should still be exclusive and select people via our existing membership. I truly understand this and see your point but the reality is that this method doesn’t produce the number of new members we need to keep the craft going. It would be brilliant if it did but it just doesn’t so we need to explore other avenues. A saying I like is if you always do what you have always done you will always get what you always got, this is true. If we don’t spread the word of what a great organisation we belong to and what a great time we have and the fantastic donations we are able to give to charity then the general public won’t have a clue. They will still think of a secretive organisation with funny handshakes etc etc. We are not like that anymore, we are fun, young and open to all!!
So give Social Media a go, what have you got to lose?? Be proud of your Lodge and province, show it off and tell everyone about it.
That is the only way Freemasonry will thrive!!
I look forward to reading your posts!!!!!!!
Twitter: My Twitter Link
Facebook: My Facebook Link